SORMAG ONLINE TOURS: PURPOSELY SAID

What’s That I Hear?
By Dr. Linda F. Beed

One of the fastest growing and effective mediums for authors is the World Wide Web.

With the emergence of teleconferences and blogtalk radio, reaching the masses has been made easier and more cost effective than ever before.

What has not changed is the necessity to conduct business in a professional manner. The inability to see your audience does not negate your responsibility to respect their investment of time in you.

Before accepting your first or your next on air engagement consider the following:

• Get the Pertinent Information

Know the date, time and dial-in number no less than one week prior to engagement.
Confirm time zones to assure your timeliness and to appropriately schedule your online promotions.

• Advance Preparation

Be honest about your knowledge of the proposed topic. If the subject matter is out of your area of expertise, let it go.

If it is within your knowledge base, update materials in order to be on point.

Have announcements for your social networks and online groups ready for posting within the appropriate timeline.

Have all available handouts available for emailing or ready to post on site one week in advance of program.

Make notes to refer to and to help keep your thoughts organized.
Make list of your online contacts to read on air.

• Familiarization

Take the time to listen to prior broadcasts in order to become familiar with the program format and host’s style.

• Food

Cease from eating at least one hour prior to broadcast.
Do not eat or drink during broadcast.
If you develop a dry throat, take small sips of water when necessary.

• Background

Radio microphones are very sensitive. If possible be away from others.
Turn off televisions, radios and cell phone.

• Online Etiquette

Turn your telephone speaker up.
Talk at a level where you can be heard.
Do not talk over your host.
Be courteous to callers and other guests.
Thank your host for the opportunity, verbally and via online or written note.

• Tone

Voice inflection tells people more about what you feel than what you say does.
You may not agree with the point of view of your host of fellow panelist, but your point can be made without being offensive.

These basic points are valuable for you and your listening audience. Those tuning in have invested their time in you. Time is a commodity that cannot be redeemed. It is your job to make sure that their time was not wasted.

Until next time, remember—Purposely Said words can destroy or create a life. Linda!

Dr. Linda Beed is an educator, speaker, children’s minister and author of Business Unusual and co-moderator of BWChristianLit an online writing and mentor group. She is also review editor for KDgospel Media Magazine.